Katrina Kaif is the Marketing and Customer Experience Lead at Rentel: managing brand development, customer communication, and user experience across all touchpoints. She manages marketing campaigns, student outreach, promotions, and feedback-driven improvements to ensure the rental process is simple, trustworthy, and student-friendly. Her focus is on building long-term customer relationships and making Rentel accessible and intuitive for first-time renters.
Katrina has contributed to multiple initiatives including:
Rentel Brand & Growth Strategy: Led the development of Rentel’s customer-facing messaging, promotions, and student discount programs. Played a key role in refining onboarding flows, communication standards, and post-rental feedback systems to improve customer satisfaction and retention.
Student Partnerships & Outreach: Worked on outreach strategies targeting college communities, coordinating campus-focused promotions and partnerships to expand Rentel’s visibility and adoption among students.
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